Grow your organisation. Expand in Europe. Speak with confidence.
15+ years in Europe working in a unique mix of profit driven companies, not for profit EU membership organisations & an EU27 national government executive agency.
Now working for you: fractional commercial and operational leadership for organisations, one-to-one career mentoring for professionals who work in English as a second language, and practical digital resources supporting both.
Full expertise, fractional cost.
Following a career sabbatical in 2025, I identified a growing need for experienced, human centric, commercial leadership that organisations could access on a flexible basis.
In 2026, I launched Infinite North Advisory Limited in the UK, to provide fractional commercial and operational leadership for organisations, one-to-one career mentoring for professionals who work in English as a second language, and practical digital resources supporting both.
I'm a native British English speaker, speak conversational French and have a basic understanding of Dutch. I hold UK & Belgian nationality and can work in the UK and EU27, unrestricted.
Drawing on more than a decade and a half of experience working across European & global markets, I provide credible, senior, human expertise at a fraction of the cost.
15+ years of European commercial experience
Senior roles in learning and development, followed by membership, sponsorship and partnership growth across multiple Brussels-based membership associations, as well as an EU27 national government executive agency, including managing sales teams and supervising staff. Reported directly to boards of directors, directors general, CEOs, chief strategy officers and executive directors.
Center for Creative Leadership, Brussels
Started my career in commercial and operational roles at an FT top 10 ranked global leadership development provider, working with organisations investing in their leaders.
Management Centre Europe (AMA Global), Brussels
Sales Manager, Open Enrolment Programmes. Led a team of three client advisors delivering €4M a year in management and leadership training sales.
Top Employers Institute, Amsterdam
Global Account and Project Manager. Managed projects for global clients across UK and US markets from the Amsterdam headquarters.
European Business Summit, Brussels
Partnership Manager. Generated and delivered around €600,000 a year in partnership revenue for EBS's annual events, reporting to the Director General.
FinTech Belgium, Brussels
Events and Partnership Manager. Generated membership and sponsorship revenue through consultative sales, and ran the association's Brussels events calendar end to end.
European Petrochemical Association, Brussels
Membership and Stakeholder Engagement Manager. Grew B2B membership and sold Annual Meeting sponsorship packages for Europe's leading petrochemical trade association, engaging senior stakeholders worldwide.
Executive Global Network (EGN), Brussels
Sales Manager (Network Advisor). Sold senior executive peer-network memberships against a €280K+ annual recurring revenue target and supervised a junior sales colleague.
European DIGITAL SME Alliance, Brussels
Account Manager for Skillnet Ireland in Brussels, reporting to the chief strategy officer in Dublin. Later, Senior Engagement Officer. Drove membership growth, partnerships and retention across a European network representing 45,000+ SMEs, and supported EU-funded Horizon Europe and Digital Europe programmes. Liaising with the Commission and Parliament on the EU policy agenda. Focused on digital skills.
Infinite North Advisory, United Kingdom
Founding Director. Fractional commercial and operational leadership for organisations, career mentoring for professionals, and digital resources that support both.
The person behind Infinite North Advisory
I'm Jamie Nuttall. I've spent more than 15 years in commercial and business development roles across Europe, most of them in Brussels, helping NGOs, EU membership organisations and SMEs grow their revenue, partnerships and memberships. Along the way I've trained, coached and mentored sales teams, and learnt to navigate complex EU stakeholder environments from the inside. In 2025 I took a six-month career sabbatical to travel and lay the foundations for what came next: Infinite North Advisory.
Commercial and sales strategy, policy and EU affairs, and leadership and delivery. I'm a native British English speaker, speak conversational French and have a basic understanding of Dutch.
BA (Hons) Tourism Management, Manchester Metropolitan University. I love travel and discovering new perspectives through different cultures, follow global economic and trade policy, and am a lifelong learner.
Three services, one goal: growth you can see
Three ways to work together, each built on real experience inside European organisations.
Organisations: fractional leadership
Need a Head of Commercial or Operations, but not full time? I step in at director level to set sales strategy, build pipeline and tighten operations, for as many days a month as you need.
Professionals: career mentoring
Working in English as a second language? One-to-one mentoring to build your confidence when you present, write and negotiate, plan your next career move, and talk through the work challenges you are facing right now.
Digital resources
Two practical guides: winning your first EU customers as an Irish SME, and selling and keeping memberships for Brussels-based organisations. Practical guides for professionals are coming soon.
Work with me
Senior commercial & operational leadership for organisations, one-to-one mentoring for professionals, and digital resources you can use today. Clear prices, and a free first conversation for every service.
Fractional Commercial and Operations Leadership
For SMEs, associations, NGOs and international organisations that need a Sales Director, Head of Commercial or Head of Operations, but not full time. I join your team for an agreed number of days a month to set commercial strategy, build and run your sales pipeline, coach your team and put the operational processes in place for sustainable growth. Retainer or project basis.
Free 20-Minute Career Review
The place to start with mentoring. A free video call to talk about where you are, where you want to get to, and whether mentoring is the right fit. No obligation.
Career Mentoring Session (60 minutes)
For professionals in companies of every size who work in English as a second language. Not English lessons: one-to-one mentoring to build your confidence presenting, writing and speaking up in meetings, to plan your next career move, and to work through the real issues you face at work.
Career Mentoring Package (3 sessions)
Three 60-minute sessions to make real progress on one goal: preparing for a promotion or new role, getting ready for a big presentation, or building a career plan for the next two years. Employer-funded packages for teams are available on request.
Digital Resources
Two practical PDF guides you can download and use straight away: Ireland to Europe, a playbook for Irish SMEs winning their first EU customers (€79), and How to Sell More Memberships, a guide for Brussels-based membership organisations covering selling, onboarding and renewals (€175). Practical guides for professionals are coming soon. See the full range on the resources page.
Practical guides from 15 years inside European markets
Plenty of business guides are generic, written for the US market or put together from desk research. Every Infinite North Advisory resource comes from more than 15 years of selling memberships, sponsorships and partnerships across Brussels and the EU27, for organisations such as EPCA, the European Business Summit, FinTech Belgium and the European DIGITAL SME Alliance.
Why buy from us
First-hand, not theory: built from real deals, real members and real budgets.
Made for Europe: focused on the EU27, membership organisations and SMEs, not one-size-fits-all playbooks.
Ready to use: worksheets, templates and clear decision points you can put to work the same day.
One fair price: no subscription. Instant download, with VAT handled at checkout.
A real person behind it: questions after you buy? Email Jamie directly.
Ireland to Europe: A playbook for Irish SMEs (€79)
A 25-page PDF with worksheets for owners and sales leads asking whether the EU is their next market. It covers readiness checks, market selection, routes to market, hiring costs, a 90-day market test and outreach templates, so you can test Europe with a capped budget and clear decisions.
How to Sell More Memberships: a guide for Brussels-based membership organisations (€175)
A 20-page PDF for secretaries general, membership and business development leads. It shows you how to stand out to your target members, sell membership well, keep members and run the process behind it, with 12 insider sales tips, 10 discovery questions and 4 email templates.
Buy a resource or book a free best-fit call today
Everything in one place.
Good questions
How buying, booking and delivery work. Anything else, just get in touch.
How do I receive my guide or toolkit?
As soon as your payment goes through you'll get a download link by email. Checkout is handled by our secure shop partner, which also calculates and collects any VAT due in your country.
Can I get a refund on a digital product?
UK and EU consumers normally have 14 days to cancel a digital purchase, unless they agree at checkout to immediate download and accept that this ends the right to cancel. If there is ever a problem with your file, get in touch and we will put it right.
Is mentoring the same as English lessons?
No. Your English is already good enough to do your job. Mentoring is about using it with confidence: presenting, writing and speaking up in meetings, planning your career, and working through the real issues you face at work. I hold a Level 5 TEFL qualification, so I also understand how language confidence is built, but every session is centred on your goals, not grammar.
Can my employer pay for mentoring?
Yes. Many firms fund mentoring from their learning and development budget. We can invoice your employer directly and offer team packages. Get in touch and we will send a short proposal you can share with HR or L&D.
What does fractional leadership look like in practice?
You get a senior commercial or operations lead for an agreed number of days each month, on a retainer or for a defined project. Typical work includes setting sales strategy, building and managing your pipeline, coaching your sales team, improving processes and reporting to your board or director. It starts with a free discovery call to agree scope and fit.
How do I book a mentoring session?
Start with the free 20-minute review so we can agree what you need. After that you can book and pay for single sessions or a package through a secure payment link. All sessions take place online by video call.
Let's talk
Looking for fractional commercial leadership, asking about mentoring for yourself or your team, or have a question about a digital asset? Send a message and you will hear back within two working days.